Rolex Watches Advertisement For Luxury Goods - 1097 Words

Trist Brower Writing 101 Goldberg August 31, 2017 Luxury Ad Analysis Rolex Watches Advertisements for luxury goods sell a vision of hope for the life that one could have and an object that most can only dream to acquire. That dream becomes tangible when one reaches a status of wealth that they can grasp a dream they have had since their childhood. Rolex is one of those companies that most young men dream of having when they grow up. This exquisite watch is in many blockbuster movies such as the James Bond movies, the Godfather trilogy, and the Titanic, to just name a few. Throughout Rolex’s company history, the company’s advertising team has targeted consumers that are interested in being perceived by others as being successful. Just as†¦show more content†¦It is as though the advertisement is communicating to the consumer that having this Rolex watch will change and make your life. A â€Å"timeless† watch can do that. This advertisement is smart to add the word â€Å"Timeless†. Rolex has been one of the highest end watches for generations. For that reason, it is timeless, and if one were to get this watch, they are buying a watch that even future generations will admire. The other text also reads, â€Å"The Power of Precision.† It then goes on to explain the intricate details of the watch that make it so complex and precise but yet simple and timeless. It reads, â€Å"With a triplock winding crown and a unidirectional rotatable bezel, the Rolex Submariner is a timeless timepiece 1,000 feet above or below sea level†. These carefully chosen words sends many very targeted messages to consumers. First of all, the phrase, â€Å"Power of Precision† sends the message that this businessman or any man who buys this watch will be so on point, precise and calculated. Your watch will be precise in reading time, but your business dealings will be as well. Just as a businessman’s precision and class is important to them as an individual, so too should their watch. The â€Å"triplock winding crown and unidirectional rotatable bezel† sounds intricate. It sends a message to consumers that only someone who understands what that is and values that in a piece of jewelry can wear this watch.Show MoreRelatedAd Targeting of Two Watches, Rolex and Citizen Essay1666 Words   |  7 Pagesattracted to Rolex watches because he understands that a Rolex is not just any wristwatch. He asks to see the finest Rolex watch and is impressed by the way it looks and how well-crafted it is. The jeweler then offers the man to see a Citizen’s Watch – one that cost less, tells times just as well, and does not need a battery. He rejects the man proposal because he wants the Rolex credibility and its history. Although many people believe the Rolex Watch Company just makes an overpriced luxury watch forRead MoreConsumer And Consumer Self Identity1441 Words   |  6 Pagestheir sense of self (Sirgy, 1982). 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